Synchrony, a leading consumer financial services company, supports more than 300,000 partner locations and millions of customers. With fast-changing technology stacks, a growing sales organization, and limited enablement resources, Synchrony needed a scalable solution to deliver timely, high-quality training across multiple roles and tools.

Nick Reinhardt, Strategic Initiatives Lead at Synchrony, helped drive the shift to iorad—a tool that enabled subject matter experts (SMEs) to create training content without relying on instructional designers or plugins. The result? Faster rollouts, better adoption, and less burden on enablement teams.

Challenges

Before adopting iorad, Synchrony faced several key barriers in their training and enablement workflows:

Manual Content Creation Slowed Everything Down

Most training materials were created using Word docs, screenshots, or Camtasia videos. These were time-consuming to produce, hard to update, and difficult to standardize.

Nick:

"There are a hundred different ways to do things in Salesforce. How were we going to create all this training with minimal resources?"

Plugin Requirements Created Compliance Hurdles

Training tools that required browser extensions were non-starters, creating delays from IT and friction with compliance.

Too Few Enablement Resources for Too Much Change

With limited L&D headcount and multiple systems to support (Salesforce, Seismic, Workday), the enablement team couldn’t keep pace with ongoing changes.

Solution

To address these challenges, Synchrony deployed iorad across multiple functions, enabling SMEs to build and share content with ease.

Seamless, Plugin-Free Capture and Sharing

iorad’s browser-native tool allowed Synchrony to bypass security reviews and launch instantly.

Empowering SMEs to Build Content Themselves

From RevOps to SVPs, anyone could now create tutorials without needing design or training experience.

Smart Output and Cross-Functional Reuse

Tutorials created in iorad were embedded in Seismic, used for client onboarding, and even repurposed for product and competitive analysis.

Results & Impact

90% Faster Content Creation

By enabling subject matter experts to document processes in real time, iorad reduced training build time by over 90%. What once took hours with screenshots or video editing tools can now be completed in minutes—making it easier for teams to keep content current and relevant.

Increased Content Adoption Across the Org

iorad quickly became more than just a tool for training teams. Walkthroughs are now created and consumed by RevOps, IT, sales enablement, and even Synchrony’s executive leadership. This level of adoption underscores the tool’s clarity and versatility—and reduces dependency on traditional L&D workflows.0

New Use Cases Beyond Training

Beyond onboarding and internal documentation, iorad found unexpected traction in product and competitive intelligence. Teams have used the tool to reverse-engineer external workflows, share findings with product teams, and build client-facing content that explains complex flows with visual clarity.

Key Takeaways

SMEs Contribute More When Barriers Are Removed

iorad’s no-plugin setup and intuitive interface allowed subject matter experts to create tutorials without needing help from L&D or IT. This ease of use encouraged broader participation and reduced delays in content creation.

Speed Enables Scale—Without Sacrificing Accuracy

By cutting production time from hours to minutes, Synchrony used iorad to meet tight deadlines and keep pace with fast-changing systems like Salesforce and Seismic—without compromising training quality or consistency.

Interactive Tutorials Empower End Users

Instead of relying on static PDFs or outdated videos, learners at Synchrony engage with content that mirrors real workflows. This interactivity enhances clarity, autonomy, and confidence—especially in complex tools.

Reuse Multiplies the Value of Every Tutorial

Tutorials created for internal enablement were quickly repurposed across contexts—client presentations, onboarding, competitive research—expanding the reach and ROI of each asset without additional production time.