Adoption Curve

When 47% of employees feel overwhelmed by their tech stack, traditional training isn't the answer. Join us to learn how industry leaders are getting more strategic with software adoption.

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  • Jon Birks Profile Jon Birks

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  • Matt G Profile Matt Gjertsen

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What you'll get

  • Adoption Curve Playbooks and Newsletter.
  • Transformative stories from experts in L&D and Enablement who've successfully evolved learning functions. 
  • Practical frameworks you can apply to move up the adoption maturity curve. 
  • Real-world case studies covering organizations that drive software adoption at scale. 
  • Future-focused insights on learning technology and enablement trends.

Explore the Adoption Curve library

Access all previous episodes, download customized training content, and connect with industry experts!


Episode 25

Title: How to be invaluable at work right now

Overview: Learn what separates strategic L&D leaders from those struggling to prove value.

Guest: Sean Adams, CRO @ iorad

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Episode 24

Title: Why Executives Don't Value Training (And How to Fix It)

Overview: Insights on why executives undervalue training and how to reposition learning as a driver of measurable business results.

Guest: Becky Willis, Chief Learning Officer @ Tractus

Episode 23

Title: How to Build Hype for Your Next Adoption Launch

Overview: Lessons from adoption leaders on reducing fear, creating momentum, and preparing teams emotionally for change before launch day.

Guest: Insights from Sara Madsen, Megan Torrance, Nia Li, Matt Gjertsen, Kevin Dunn, Pasha Irshad, and other leaders featured on The Adoption Curve

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Episode 22

Title: Adoption-First Training Programs That Actually Work

Overview: Learn how simplifying behaviors, empowering trainers, and safe practice environments build adoption-first programs that actually work.

Guest: Stephanie Flint, VP Global Training & Client Solutions @ResultsCX

Episode 21

Title: Where are you on the L&D Maturity Model Curve?

Overview: Learn how teams can move beyond reactive training and into strategic, skills-driven enablement that delivers real business impact.

Guest: David James, CLO @ 360Learning

Episode 20

Title: The Hidden Cost of “Just One More Training". 

Overview: Learn how to design scalable enablement journeys that move digital transformation beyond compliance and into real human adoption with measurable performance impact.

Guest: Nia Li, Sr. Sales Enablement Manger @ TierPoint

Episode 19

Title: Adoption Doesn't Start at Launch. It Starts with Trust

Overview: Learn how early adopters, manager enablement, and real-world use cases combine to make champion networks work in practice.

Guest: Ryan Orner, Senior Manager, Customer Success Management @ Hubspot

Episode 18

Title: Tactics Don't Create Adoption. Strategy Does. 

Overview: Learn how to translate vague leadership mandates into a repeatable strategic adoption program.

Guest: Sean Adams, CRO @ iorad 

Episode 17

Title: Tech Doesn't Fail. Adoption Does. 

Overview: Learn how to quickly assess, adapt, and optimize your learner tech stack from day one.  

Guest: Yazmine Gutierrez, Director of Culture & Capability Enablement @ Phillips66

Episode 16

Title: Operationalizing Enablement  

Overview: Breakdown how to scale enablement, operationalize strategy, and support 13,000+ reps with clarity and confidence. 

Guest: Ashton Williams, Director SMB Enablement @Salesforce

Episode 15

Title: Value Happens After the Sale

Overview: Tactically breakdown how to remove post‑sales friction, drive adoption, and turn SaaS tools into real outcomes—fast.   

Guest: Todd Kirk, SaaS Therapy Co-Host & Engagement Advisor @ Brainstorm Inc.

Episode 14

Title: How to Simplify Complexity in Partner Enablement 

Overview: As ecosystems become more essential to growth, companies must go beyond just onboarding sellers. They need to educate implementers, empower support roles, and build for ongoing value creation.

Guest: Merav Ammar, Partner Enablement Leader @ SentinelOne

Episode 13

Title: From Jungle Gym to Growth Engine 

Overview: Learn how to turn customer experience into a powerful growth lever by blending marketing, customer education, and go-to-market strategies.  

Guest: Samantha Murray, Chief Alignment Officer/Co-Founder

Episode 12

Title: From Non-Profit to SaaS Powerhouse

Overview: Dive into the evolution of HubSpot Academy and learn how it went from a one-person webinar to a global team of 65. 

Guest: Courtney Sembler , Sr. Director - HubSpot Academy

Episode 11

Title: From Paper to Platform: How to Digitize Field Learning

Overview: Learn how to drive meaningful learning outcomes in blue-collar and industrial settings using human-centered design, peer-led training, and clear performance metrics. 

Guest: Thaddeus Tsohantaridis, Director of Training @ Phoenix Global

Episode 10

Title: Why Being Trained Isn't Enough

Overview: In this episode, we'll learn how to shift from generic training to output-based strategies that align with business goals, eliminate friction, and deliver measurable results. 

Guest: Nick Lawrence, Manager of Global Sales Enablement @ Databricks

Episode 9

Title: How to Say "No" and Still be Trusted in L&D

Overview: Learn from Dr. Heidi Kirby, as she shares actionable frameworks for transforming learning teams from order-takers to strategic business partners. 

Guest: Dr. Heidi Kirby, Founder @ Useful Stuff

Episode 8

Title: Slash Course Creation by 6X

Overview: Learn how the team at Border States turned L&D into a launch accelerator by slashing course creation time by 6X.

Guest: Sara Madsen, Senior Instructional Designer @Boarder States

Episode 7

Title: Design Learning that Lasts

Overview: In this week's episode, we unveil agile learning design and change management tactics for digital adoption. You'll learn how to anticipate, adapt, and design training that evolves with technology shifts.

Guest: Megan Torrance, Founder & CEO @TorranceLearning

Episode 6

Title: Frontline Enablement for the Modern Workforce

Overview: Unpack frontline enablement in a tech-first era and gain actionable tactics to drive digital adoption and transform organizational learning. 

Guest: JD Dillon, Chief Learning Officer @ Axonify

Episode 5

Title: How Simplicity Transforms Corporate Training

Overview: Learn about proven frameworks, first principles learning, and multi-modal strategies that you can use to transform your organization's training and adoption outcomes.

Guest: William Illingworth, Learning Systems Manager

Episode 4

Title: Customer Education Unlocked

Overview: Explore the future of customer education and community programs to understand the role they play in technology adoption.  

Guest: Kevin Dunn, Sr. Manager Customer Education & Community @ Airtable

Episode 3

Title: The 4-Step Guide to Fast Tech Adoption 

Overview: Dive into self-serve content and learning culture to understand how they can transform leadership development.  

Guest: Matt Gjertsen, Founder @ Better Every Day Studios 

Episode 2

Title: The Hidden Truths of Software Adoption

Overview: Uncover some of the hidden truths about software adoption from an expert in B2B marketing and technology. 

Guest: Pasha Irshad, Co-Founder @ Shape and Scale 

Episode 1

Title: Pitfalls of Traditional Technology Training 

Overview: Gain a better understanding of where and why traditional technology training fails and what you can do to avoid it. 

Guest: Rich Adams, Senior Enablement Partner @ Dropbox